En Redes Sociales Destrozan A GUCCI Por Lanzar Línea Inspirada En Psiquiátricos

STAFF/@michangoonga

El pasado fin de semana la marca italiana, Gucci, lanzó su colección Primavera-Verano 2020 y dejó atónitos a varios de los asistentes.

Alessandro Michele, diseñador de la casa de modas, sorprendió con una línea inspirada en la salud mental y los psiquiátricos, lo que causó un poco de incomodidad.

Más allá de un homenaje, el desfile de Gucci pareció una mala broma, como comentaron algunas personas en redes sociales. Aunque los expertos definen el estilo del diseñador como arriesgado y nada aburrido, la realidad es que muchos pensaron en esta línea como polémica y ofensiva.

 

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Uniforms, utilitarian clothes, the normative dress dictated by society and those who control it—this idea is represented in the opening 60 beige and ivory looks of the #GucciSS20 fashion show by @alessandro_michele—captured in the fittings before the show. #mfw #AlessandroMichele

Una publicación compartida de Gucci (@gucci) el 22 Sep, 2019 a las 7:29 PDT

Otro detalle que llamó la atención fue que la pasarela se ambientó en un psiquiátrico; un fondo blanco, sillas blancas como de hospital e iluminación tétrica acompañó el lanzamiento.

Por su parte, el diseñador explicó que estas prendas no estarán a la venta y que solo fueron una forma de protesta al respecto de los uniformes, los códigos de vestimenta o las prendas que se enfocan en el género.

 

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Uniforms, utilitarian clothes, normative dress, including straitjackets, were included in the #GucciSS20 fashion show as the most extreme version of a uniform dictated by society and those who control it. These clothes were a statement for the fashion show and will not be sold. @alessandro_michele designed these blank-styled clothes to represent how through fashion, power is exercised over life, to eliminate self-expression. This power prescribes social norms, classifying and curbing identity. The Creative Director’s antidote is seen in the Gucci Spring Summer 2020 lineup of 89 looks, he has designed a collection that conveys fashion as a way to allow people to walk through fields of possibilities, cultivate beauty, make diversity sacrosanct and celebrate the self in expression and identity. #AlessandroMichele

Una publicación compartida de Gucci (@gucci) el 22 Sep, 2019 a las 11:25 PDT

“Estas prendas blancas representan cómo a través de la moda se ejerce el poder para eliminar la libertad de expresión. Ese poder es una forma de dictar normas sociales, etiquetar y clasificar”, destacó Michele.

Pese a la explicación en redes sociales tacharon de “espantoso”, “de mal gusto”, “desconsiderado”, “cruel” y hasta enfermizo el lanzamiento de Gucci.

 

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Hello ✨ I just want to say Thank You for all the support so many of you have given me since I lifted my hands in peaceful protest on the Gucci Runway show yesterday ? I feel very blessed to be surrounded by supportive comrades, and to know that there are so many people sharing support online for this action ✊? I want to use this opportunity to remind people that this sort of bravery, is only a simple gesture compared to the bravery that people with mental health issues show everyday. To have the bravery to get out of bed, to greet the day, and to live their lives is an act of strength, and I want to thank you for being here and being YOU ! ☀️ The support people have shown to my act is more than I could imagine, so I only trust that we will share this same support to our friends, siblings, loved ones, acquaintances, internet friends or even strangers, who might be going through tough times with their Mental Health. Showing up for them may come in many forms, check in via text or DM, listen to them with patience and without judgement, offer a helping hand with household tasks like food shop, cooking or cleaning, regularly remind them how amazing and strong they are, but also that is okay feel the feels too, Lets show up for people with mental health and help end the stigma together !? Many of the other Gucci models who were in the show felt just as strongly as I did about this depiction of straightjackets, and without their support I would not have had the courage to walk out and peacefully protest. Some have chosen to donate a portion their fee, and I 100% of mine, to mental health charities, who are doing amazing work for people today! Below are tags to some amazing charities that I encourage, if you have the resources and capacity to, please donate in any way you can, and in my linktree ( in bio ) is a google doc to websites for more charities ! <3 Also, please comment any other Mental Health organisations globally you would like to support and share, as my resources are UK/US based currently ? blessings, love & rage – Ayesha / YaYa ? ✨ ✨ ✨ @mindcharity @mermaidsgender @qtpocmentalhealth @stonewalluk @switchboardlgbt @lgbtswitchboard @papyrus_uk

Una publicación compartida de YaYa Bones (@ayeshatanjones) el 23 Sep, 2019 a las 3:17 PDT

Un factor más de descontento fue el que provocó la modelo Ayesa Tan Jones, quien escribió en las palmas de sus manos “La salud mental no es una moda”, como una forma de protesta en contra de la marca.